The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers 30,000+ strong and include leading marketing academics, researchers and practitioners from every industry.
"dedicated to the enhancement of our members’ professional development.."

The USF American Marketing Association provides the opportunity to build skills needed for students of any major to succeed in their future careers. In AMA, members do not just sit and listen, they engage and take action. Members are able to network with business professionals, engage in planning events both large and small, attend professional workshops, and participate in many other hands-on activities. With the numerous opportunities provided, students will gain the confidence needed to enter the real world fearlessly.

  • Digital advertising in the U.S. is a $43 billion market. (

  • 71% of marketers believe mobile marketing is core to their business. (Salesforce)

  • 62% of marketers said social media became more important to the marketing campaigns in the last 6 months. (State of Inbound Marketing)

  • 89% of marketers said email was their primary channel for lead generation. (Forrester Research)

Our Executive Board

Meet the team of students dedicated to YOU
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Chelsea Adamcek

Major: Marketing & Management
Hometown: Valrico, Florida
Hobbies: Hockey (avid Tampa Bay Lightning fan), going to the beach & hanging out with friends and family
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Ryan Price

Executive Vice President
Major: Marketing & Management Information Systems
Hometown: Tampa, Florida
Hobbies: Adventuring, coding, reading, hiking & AMA
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Gabe Patil

VP of Professional Development
Major: Marketing & Finance
Hometown: York, Pennsylvania
Hobbies: Swimming, painting, CURE USF, skiing, and watching the Steelers & USF Football
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David Faith

VP of Technology
Major: Management Information Systems & Computer Science
Hometown: London, England
Hobbies: Surfing, snowboarding, soccer, lacrosse, rowing & scuba diving
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William Bentson

VP of Membership
Major: Marketing & Management
Hometown: Tampa, Florida
Hobbies: Mixed Martial Arts & fishing
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Mariaelisa Lichoa

VP of Event Planning
Major: Marketing; Leadership Studies [Minor]
Hometown: Caracas, Venezuela
Hobbies: Yoga, blogging, going to the beach & traveling
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Daisy Dykes

VP of ScramBULL
Major: Marketing; Psychology [Minor]
Hometown: Plant City, Florida
Hobbies: Going to the beach, swimming & water sports
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Victoria German

Director of ScramBULL
Major: Marketing
Hometown: Orlando, Florida
Hobbies: Kayaking, crafting & hanging out with friends
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Tom Craig

Operations Director of Consulting
Major: Marketing; Management Information Systems [Minor]
Hometown: Livonia, Michigan
Hobbies: Fitness, cooking, AMA, craft beer & video games
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Ryan Bell

Sales Director of Consulting
Major: Marketing
Hometown: Tampa, Florida
Hobbies: Rock climbing
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Tatiana Rodriguez

Director of Membership Resources
Major: International Business; Marketing [Minor]
Hometown: Medellin, Colombia
Hobbies: Traveling, water sports, hiking, site seeing & going to music festivals
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Chessa Rodarmer

Co-Director of Recruitment
Major: Marketing
Hometown: Tampa, Florida
Hobbies: Growing babysitting business, The No-Sit Sitter, volunteering, & going on active adventures with friends
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Felix Dannenburg

Co-Director of Recruitment
Major: Marketing
Hometown: Manhattan, New York
Hobbies: Basketball, working out & relaxing
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Vivian Weiland

Director of GFA
Major: Marketing & Accounting
Hometown: Edgewater, Florida
Hobbies: Doing makeup, shopping & going to the beach
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Holly Moon

Director of Big Cat Rescue
Major: Marketing & International Studies
Hometown: Rochester, New York
Hobbies: Music & hiking
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Lani Skolnick

Director of Social Impact
Major: Criminology
Hometown: Coral Springs, Florida
Hobbies: Playing sports, watching football & hanging with friends
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Clayton Werner

Chapter Liaison
Major: Marketing & Management
Hometown: Topeka, Kansas
Hobbies: Sports, graphic design, photography, & hanging out with friends
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Maryann Meyer

Chapter Liaison
Major: Marketing
Hometown: New Port Richey, Florida
Hobbies: Interior Design/Organization, event planning, boating & dancing
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Jordan Loren

Creative Consultant
Major: Marketing
Hometown: Longville, Minnesota
Hobbies: Photography, painting & hockey
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Roan Held

Major: Marketing
Hometown: Oranjestad, Aruba
Hobbies: Soccer, basketball, music & reading
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Ann Marie Francis

Major: Marketing
Hometown: Vicenza, Italy
Hobbies: Traveling, working out & fashion
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Ryan Tower

Social Director
Major: Marketing & Supply Chain Management
Hometown: St. Petersburg, Florida
Hobbies: Short Track Racing, traveling & being with family
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Jill Solomon

Faculty Advisor



What's coming up in the life of AMA...